I was beyond thrilled when my friends at Target reached out to collaborate on their 2024 Spring signage. The opportunity to bring my whimsical art to life in such a big way was a dream! My designs would be displayed across the nation, transformed into massive 10-foot-wide installations in every Target store. The creative challenge? Capture the spirit of Valentine's Day, the Super Bowl, Spring, and Easter—all with a soft, playful touch.

From a giant “LOVE” sign that felt as cozy as a hug, every detail had to evoke that pillowy, marshmallowy softness. Think fluffy clouds, delicate butterflies, blooming flowers, and even an Easter bunny inspired by Peeps—everything designed to make you feel like you're floating in a world of pastel dreams. This project was an adventure in turning everyday themes into art that makes you want to reach out and squeeze it.