PECO
I was so happy when Tierney approached me for PECO’s “Shining Together” campaign. This spot follows a Philly husband, father, and teacher through a day in his life. From the barista to his students, to his wife and daughter, the main character makes an impact on everyone around him. We highlight the unique energy he brings to everyday moments and share how PECO is proud to help make all those moments possible.
Philadelphia itself emerges as another central character in both the video and print campaign. We showcase the city's iconic skyline, its row homes, and even include a fun nod to Gritty.
Role
Creative Direction, Character Design, Set Design
Animation
Rob Pita, Harold Courchay
Design
Noah Camp, Harold Courchay, Julia Liu
Producer
Jeanette Jeanenne
Agency
Tierney
Year
2023