Instagram 3D Type Animation Explorations
I was approached by Ogilvy to create some animated 3D typography for Instagram stories. I animated the words “Active,” “Share,” and “Talk” in their signature “Create Mode” fonts. These needed to be brief seamlessly looping animations. Because the fonts were not very playful on their own, I had to make add intrigue and playfulness through animation.
Role
Creative Direction, Animation, 3D Type
Art Direction
Jake Richardson
Agency
Ogilvy
Year
2020