“You’re My Jam” for Griffins

I was approached by Breakout Room/MBM to create lettering for Griffins Mother’s Day social media campaign. They wanted photorealistic 3D type made of strawberry jam, seeds and all. Photographer and food stylist Noumi O’Flaherty took the letters and created a beautiful composition around the food typography.

You can check out the 3D illustration inspiration for this piece That’s My Jam.

Role
3D Type, 3D Illustration

Art Direction
Noumi O’Flaherty

Agency
Breakout Room

Year
2019

3D Handwriting Typography Art for Griffins by Noah Camp. You’re My Jam written in strawberry jam texture with biscoit with a heart shape above in pink background

You’re My Jam Options

3D Handwriting Typography Art for Griffins by Noah Camp. You’re My Jam written in strawberry jam texture in yellow background

3D Handwriting Typography Art for Griffins by Noah Camp. You’re My Jam written in strawberry jam texture in white background

Closeups and Process

Closeup 3D Handwriting Typography Art for Griffins by Noah Camp. You’re My Jam written with no texture

Closeup 3D Handwriting Typography Art for Griffins by Noah Camp. You’re My Jam written in strawberry jam texture